The Heart of Appalachia Tourism Authority was formed to market, promote, expand and develop tourism opportunities in the far southwestern Virginia coalfield counties of Buchanan, Dickenson, Lee, Russell, Scott, Tazewell, Wise and the City of Norton.

The Heart of Appalachia Tourism Authority promotes the spectacular Heart of Appalachia Region.  There many opportunities for personal and family enjoyment.

The Heart of Appalachia Region can provide entertainment for the entire family.