Heart of Appalachia

Recognizing that the Coalfield Counties have a unique culture and history, the VA Legislature created the Heart of Appalachia Tourism Authority in 1993 to tell that authentic story and promote this region as an exciting tourism destination.  Focusing on our exciting outdoor adventure and relaxing scenic beauty, Heart of Appalachia promotes the westernmost localities of Buchanan, Dickenson, Lee, Russell, Scott, Tazewell, Wise Counties and the City of Norton.

There are countless ways to ELEVATE & Relax your heart rate when visiting.  The mountains have something FUN for everyone, whether you like the heart-pumping thrills of hiking, biking, kayaking, canoeing, ATV riding, whitewater rafting, and rock climbing.  If relaxing by a campfire, sipping local wines, and tapping your toes to the music of the Crooked Road are more your style, we’ve got you covered.   Visitors will also enjoy amazing natural wonders, ample bird and wildlife watching, world-class fishing, tubing, overlooks, and waterfalls.  Shopping, handmade crafts, museums, historical sites, traditional Southern food, and lots of family-friendly activities will round out your visit to this exciting and affordable area.

We showcase our best assets in a variety of marketing materials that include the Appalachian Backroads Motorcycle Touring & Travel Map, Fish to Your Heart’s Content fishing brochure, and the Visitor’s Guide to the Heart of Appalachia currently in progress.  In addition, we bring our message to potential visitors at Trade Shows, Festivals & Events, as well as numerous digital and print media.

All this is here…in the Heart of Appalachia, connected by these Appalachian Backroads.  Experience it for yourself.